Top-down night photograph: a phone ringing with an incoming call on stained workshop concrete, an orange extension cord curling past it under a single work light.

01 Call status Ringing

You’re on the job. Your next job is calling.

First Ring answers your business phone, handles the caller, and books the job onto your calendar.

PLAY A CUSTOMER. TRY TO BREAK HER.

DEMO LINE · LIVE (813) 694-1706

Answers as Kestrel Heating and Air, a company we made up for the demo.

02The trades

Built for the calls that come while your hands are full.

03 Call status Missed

Voicemail doesn’t save the job.

Recents

6 MISSED

Today

(813) 555-0148

Missed · mobile · Tampa, FL

6:42 PM

VOICEMAIL 0:41AC out. Rang out to voicemail.
(727) 555-0192 (2)

Missed twice · mobile · Clearwater, FL

8:31 PM

VOICEMAIL 0:12“Emergency, please call back.” Nobody did.
(813) 555-0106

Missed · no voicemail · Riverview, FL

9:03 PM

No heat. Called the next company.
(813) 555-0173

Answered · mobile · Brandon, FL

9:41 PM1m 31s

ANSWEREDSarah picked up, took the address, and put it on the calendar for tomorrow morning.

Illustration · not client data

$350 average job. Four missed calls a week.

$6,000 a month, gone to whoever picked up.

04 Call status Answered

Demo call · fictional HVAC company

Hear a call turn into a booked job.

A staged customer call to our Kestrel Heating and Air demo line.

DEMO CALL · 2:56 0:00 / 2:56

Press play to hear the call. Every word is in the transcript below.

Demo booking

Booked at 2:05 Friday, Aug 28, 2026 · 7–9 AM

0:00SARAHThanks for calling Kestrel Heating and Air, a demonstration line for First Ring. This is Sarah, and this call is recorded. What can I help you with?
0:10CALLERHi there, Sarah, my name is Dale and I’m calling about my AC. My AC conditioner is not working, it’s blowing warm air.
0:19SARAHSorry to hear that, Dale. Blowing warm air like that usually means a tech needs to take a look. Let’s get you booked in. Can I get a good callback number for you?
0:29CALLER813-555-0147.
0:35SARAHGot it. 813-555-0147. And what’s the service address for the visit?
0:43CALLER[street address muted]
0:50SARAHGot it. [street address muted] Is this happening to the whole house or just certain rooms?
0:58CALLERYeah, it’s the whole house.
1:01SARAHOkay, thanks. Do you know roughly how old the system is?
1:06CALLERI would say around like four years old.
1:17SARAHOkay, four years old. Good, that’s still fairly new.
1:23SARAHPretty new. Let me pull up the calendar for you real quick. Okay, one sec while it loads.
1:29SARAHAlright, I’ve got Friday tomorrow between 7 and 9 in the morning, or between 9 and 11. Which works better for you?
1:42CALLERFriday in the morning sounds good.
1:46SARAHOkay, perfect. 7 to 9 a.m. tomorrow.
1:49SARAHLet me get that locked in for you.
1:51SARAHOne sec while it saves.
1:57CALLERNo problem.
2:05SARAHYou’re all set, Dale, [street address muted] Friday, August 28th, between 7 and 9 a.m. Is there anything else I can help you with?
2:16CALLERYeah, how much is this going to cost me?
2:22SARAHThe diagnostic visit is $89, and that covers the trip out plus a full look at what’s going on.
2:28SARAHIf you decide to go ahead with the repair same day, that fee’s waived. The tech will price the actual repair once they see it. No charge goes through without you saying yes first.
2:39CALLERAlright, okay. Alright, thank you so much, Sarah.
2:45SARAHAnything else I can help you with, Dale?
2:47CALLERNo, that’s it. Thank you. You have a good one.
2:51SARAHThanks for calling Kestrel Heating and Air, Dale. Have a great rest of your day. Take care now.

The full-length demo call, recorded August 27, 2026. We played the customer. Street-address audio has been muted; captions mark each redaction.

Try the demo line

05 Call status Booked

From ringing phone to calendar.

Your number Forwarded from the line your customers already call
First Ring answers Day, night, weekends · says the call is recorded
The caller gets handled The problem, the address, a callback number
The job lands on your calendar The call and the booking on your dashboard

06The voice

Pick the voice that fits your business.

Tap play. Same brain, your choice of voice — changeable any time from your dashboard.

HER BRAIN NEVER CHANGES — ONLY THE VOICE.

07The plans

What every plan includes

Answers around the clock — books the job
Texts back a missed call
Every call on your dashboard

PICK BY SIZE, NOT BY PRICE.

Starter 1 number 500min / mo
Local Up to 2 numbers 900min / mo
Core 1 location 1,000min / mo
Standard Up to 3 locations 2,500min / mo Plus: calls web leads back · wins back your old customers — one campaign
Full EVERYTHING Up to 6 locations 4,000min / mo Plus: calls web leads back · wins back your old customers — ongoing

Which plan fits is a quote you get online, no call first — see your number

FOUNDING CLIENTS · EARLY RATE

Below list for your first three months.

Every plan starts below list through the three-month minimum, and the exact founding discount is itemised at checkout — before you pay a dollar. If she isn’t answering your phone the way you want by then, don’t renew.

Three-month minimum, then month to month — thirty days’ notice to stop.

08Straight talk

FR-01 / Operating rules4 rules

What she’ll never do.

Never fakes a booking. If it didn’t land in your calendar, she won’t say it did.
Never pretends to be human. Ask, and she says she’s an assistant — then books your job.
Never records in secret. Every call opens with “this call is recorded.”
Never cold-calls anyone. She answers your phone; she never dials strangers.

HARD LIMITS · EVERY CALL